Omnichannel loyalty app for a retail chain
A loyalty and shopping app connecting in-store POS, e-commerce and CRM so customers earn and redeem rewards everywhere.
- Client
- Fashion & lifestyle retail chain
- Industry
- Retail
- Country
- Australia
- Team
- 7 specialists
- Duration
- 7 months
Example engagement — client details are anonymized. References available on request under NDA.
Project overview
The retailer’s plastic loyalty card did not work online and gave marketing no insight into customers. We built a mobile app and integrations that unify loyalty across channels.
About the client
A mid-sized fashion and lifestyle retailer with stores in several states and a growing online shop.
Business challenge
Loyalty data was split between POS, e-commerce and email tools, so personalized offers were impossible.
Technical challenges
- Integrating several POS versions
- Real-time points balance across channels
- Personalized offers at scale
Solution delivered
We designed and built a React Native app with a digital loyalty card, offers and wallet passes, integrated it with POS, e-commerce and CRM, and added a recommendation service for personalized offers.
Key features
Digital loyalty card
Scan in store or use online with one account.
Personalized offers
Offers based on purchase history and preferences.
Wallet passes
Apple Wallet and Google Wallet support.
Store locator & stock
Find stores and check item availability.
Push campaigns
Segmented notifications from the CRM.
Results and value delivered
- One loyalty program across channels
- Unified customer profiles for marketing
- Higher repeat-purchase engagement
- Real-time points balance
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View caseLet’s discuss your project
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matteo.costa@fortunearcx.com